Setting Up Shop Blog

The What How and Why of Niching

Mags Thomson

Published on: 19/02/2025

Many entrepreneurs hesitate to niche because they fear turning people away. In this blog post we look at what niching really is, how to do it and why it is important for your new business marketing strategy

Smart Systems make for smart decisions

Setting Up Shop

Published on: 04/02/2025

With a background spanning both public and private sectors, Louisa Stewart understands the unique challenges SMEs face when scaling and is passionate about simplifying the complex to unlock business potential.